Our story - Daelmans

A story of more than
100 years of craftsmanship

Our story goes back a long way – more than one hundred years in fact, to 1904, when Hermanus Daelmans started a bakery. Since then, we have created billions of moments of enjoyment for people around the world. Our biscuits are now available in countries around the world. But, it’s the smiles on the faces of our customers that drive us to do what we do.

Our vision, clear and progressive

Our vision is actually quite straightforward. We want people to be able to enjoy our tasty treats. We believe that part of that is to encourage responsible consumption. We do that by continuing to innovate and to improve.

Our values

Personal: We are a family business with the ability to make a difference for our employees and our customers with a personal approach. We are accessible and open to conversation.

Enthusiastic: We are enthusiastic about what we do, what our customers do and, most importantly, what we can do together in the future. We see many opportunities and possibilities and are driven to capitalise on them with our employees and with our customers!

Enterprising: We firmly believe that a touch of improvement is possible every single day. With this in mind, we encourage everyone to look for new opportunities with each day that comes.

Proud: We are proud of who we are and of the products that we create. We are proud of the personal touch that we value so greatly, and are proud to play a significant role in the category. We are who we are and are happy to communicate it. Full of pride.

A proud family business

Daelmans is a family business and we’re proud of it. Hermanus Daelmans started a small bakery in 1904. With a powerful entrepreneurial spirit and a great passion for the profession, the bakery had everything it needed to grow. Four generations later, cousins Rik and Jeroen Daelmans are at the helm. Now with over 300 employees, the business family has grown somewhat. But that feeling of belonging, of wanting to accomplish the very best together, for our customers, is something that still prevails today at Daelmans.