From local baker to international family business

People have been enjoying our pastry since 1904. Hermanus Daelmans started his local bakery in Vlijmen (near Den Bosch). The sole trader grew over the years to become a modern, international and independent family business. But these products are still as tasteful as they were then. This is why we are proud to say that more than a billion of our products are enjoyed each year!

Cakes and pastries for private labels

We produce absolutely delicious cakes and pastries for tens of national and international private labels at three locations. We work intensively closely with pretty much all major retailers and “out-of-home” organizations from our head office in Nieuwkuijk and our offices in the UK and the USA. Our products are available in pretty much all supermarkets in the Netherlands and are exported to at least thirty countries.

Market leader

We are the national market leader in coconut pastry  and speculaas biscuits and worldwide market leader in stroopwafels (caramel waffles). We invest in growth as expansion enables us to make the best pastries, which retail chains can confidently entrust to their private labels. Would you like to know what we stand for? Then read our vision and mission and take a look at our values.

Would you as a retailer like to know how together, we can help you increase sales of your cakes and pastries? The read more on partnering or contact us directly.

As well as our range of private labels, we make various pastries under the brands:


As well as being successful in business, we also wish to contribute to general well-being by treating the Earth and people with respect. This is why we take part in several sustainability programmes.  We are a member of RSPO (Roundtable on Sustainable Palm Oil) and possess the RSPO certificate. We are also UTZ-certified and are able to produce Fairtrade caramel waffles.